From high-converting websites
to churn-busting email sequences,
let's craft an evergreen sales machine...
I align every project with your goals, but here’s how I’m helping SaaS companies most of the time.
- LANDING PAGES
High converting landing page & ads
Drive more sign-ups, leads, and sales with targeted landing pages that aim to convert. If you feel like you’re making small tweaks with no impact, or burning ad budget on low-quality leads.
It’s time to work with a SaaS copywriter who’s done this before.
- PPC and SEO landing pages
- Referral programs
- Targeted use case landing pages
- WEBSITE COPYWRITING
Turn your website into an evergreen sales machine
Is your website getting traffic but not converting? Or want to refresh those tired pages to match your new positioning?
I’ll dive into the minds of your customers and write your core pages to make prospects feel “heck, this is made for me.”
- Home and about pages
- Pricing and demo pages
- Use case, feature & 'how it works' pages
- EMAIL COPY & STRATEGY
Onboard users, reduce churn, and grow revenue with higher LTVs
Acquiring leads and customers is one thing. But nurturing them to use your product and integrate it into their lives is another.
I’ll come up with strategy and write the emails that reduce churn, convert free to paid, upsell existing customers, and keep you top of mind.
- Onboarding and freemium trial sequences
- Upgrade, cross-sell, and promo campaigns 💰
- Monthly newsletters and product updates
- COMPETITOR COMPARISON PAGES
Steal from your competitors with comparison pages
Every day people search for “your product vs competitor.” And at best, G2 has listed all your features with a review.
But at worst…
Your competitors control the narrative and steal your market share. That’s why you need an SEO-optimized comparison page from someone who’s done it before.
- Control the narrative over letting G2 do it
- Sales asset if asked, “how do you compare to X?”
- Rank for 'competitor alternative'
- SEO CONTENT & STRATEGY
Rank for your top keywords (and drive leads and sales)
Scoop up organic traffic from someone who blends conversion copywriting with SEO content.
If you’ve hired writers before, you’ll know guiding them is a role in itself. Now it’s time you hired someone who can handle the whole process:
- Keyword research
- Gaps in SERPs
- Brief creation
- Copywriting
- Traffic and conversion
- Content that aims to rank, engage & convert.
Want to know pricing? Or discuss a project?
Under the gun? These are for you...
Landing page review
-
You’ll get a <20 minute video of me going over your page sharing EXACTLY what I'd do to optimize it.
You'll get an actionable report to turn into real to-dos. - This is for you if…
- ✅ You’re seeing measly conversion rates.
- ✅ You feel too close to the product and need an outside perspective.
- ✅ You’d like to dip your toes before engaging in a larger project.
Web page 'punch-up'
-
We'll have a kickoff call where I'll ask you a set of questions to leverage your product, customer, and competitive knowledge…
…then I’ll punch up your page using the process I've used to drive results for countless SaaS companies - This is for you if…
- ✅ You have a page stuck on your to-do list.
- ✅ You wanna refresh an old page, yesterday.
- ✅ You don't have a conversion-focused copywriter in house.
Need copy FAST (... like by next week?)
-
I occasionally offer speedy one-day and week-long intensive services where you can get copy for landing pages, onboarding emails, or for whatever you're working on
…in under a week. - *Limited to 1 slot per month. Click chat to check availability and pricing.
Websites, landing pages, and emails that drive results 
10% boost in conversion from landing page review
This client bought at landing page review initial impressions were good, but look what happened next…
A 10% boost in product downloads on shipping suggestions:
He knows how to convert visitors and knows the SaaS industry inside out
"43% lift in homepage sign-ups. 8K+ leads generated from comparison pages. 300% increase in organic traffic."
Harry isn’t merely a ‘writer,’ more of a conversion-minded sparring partner.
His collaborative approach, and drive to research & discover what motivates and will provide value to our customers is what sets him apart.
It’s refreshing to have Harry in our corner to gain a different view on the problems we face day-to-day.”
He is a joy to work with and can't recommend him enough.
He interviewed our customers and positioned our service to speak directly to them.
My favorite thing about working with Harry was his research, interviewing our best customers to understand their problems, and positioning our service in a way that spoke directly to them.
I highly recommend Harry!
A happy client and a lot less work for me.
I got a copywriter who had done their homework and was equipped to make a very meaningful contribution to the project. Harry took my research and brief, organized and analyzed it in an intelligent way, poked and prodded at my ideas and rationale, and presented a solid first draft.
The result? A happy client and a lot less work for me.
Breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.
His breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.
He was thorough in his research and interviews of executives and current clients until he knew exactly how to position our capabilities. I highly recommend Harry!
