Handpicked SaaS and B2B copywriting projects
Not every project is here. In fact, I rarely update this. If there is something specific you’re looking for, drop me a line. I’d love to share what I’ve got in the works.
Positioning & Messaging strategy | Web copy
BrightLocal
BrightLocal is the leading Local SEO platform.
This is one of my largest project to date where the team called me in to pull-out and communicate their differentiated positioning into messaging. And revamp their core website pages.
Details on this project coming soon… 👀
Messaging strategy | web copy
MEDDICC
MEDDICC’s is founded by Andy Whyte and is one of the leading partners for those who want to implement the MEDDIC sales methodology within their team.
As their suite of products has evolved, the team called me into to create a page that reflected the full value of their current offering for B2B and enterprise teams.
Messaging strategy | web copy
Webserv
Webserv is a full-service agency that came to me wanting to overhaul the site to pair with its new positioning. Webserv went through the full website copywriting process. And CEO, Preston Powell said, “He interviewed our customers and positioned our service to speak directly to them.” Check out the project to see the pages.
Onboarding Emails
SignWell
The founder of SignWell, Ruben called me into to create plan and create an email sequence to both activate trial users and get enterprise prospects to raise their hands to explore SignWell for their team.
Messaging strategy | web copy
DealsPlus
DealsPlus is a cap table management solution for private equity funds. The team came to me wanting to refine the messaging on their homepage.
We conducted workshops with internal team members and interviewed their best customers to revamp their website messaging.
Messaging strategy | web copy
Wellifiy
Wellifiy is founded by Noam Dishon, a clinical psychologist. It is a platform that enables healthcare providers to support patients throughout their care journey through their own white-labeled app.
We conducted workshops with internal team members and interviewed their best customers to revamp their website messaging.
Web copy | Landing pages | Emails | content
Mockuuups Studio
I’ve been consulting closely with Mockuuups on an ongoing basis for several years. Starting at the core homepage asset, we’ve since optimised their pricing page, email flows, and built out a suite of competitor comparison pages. Results include a 43% lift in homepage sign-ups. 8K+ leads generated from comparison pages.
emails
Geekflare API
Geekflare came to me with an activation problem. Users were singing up but not using the product. I came in to plot and write an onboarding email sequence for them.
Messaging strategy | web copy | landing pages
VEED STUDIO
VEED’s founder Sabba called me in to revamp four use case pages. Since then I’ve worked with their enterprise lead to put together VEED’s first ever PPC landing page campaign.
Landing pages
Testimonial
Testimonial’s founder Damon Chen, came to me wanting to put together a creator use case landing page for his product. I’ll soon be adding results from this page after Damon has run ad campaigns and newsletter sponsorship targeting this segment.
SEO content | emails | CRO
Mailmeteor
Since 2021, Mailmeteor has me on hand to deliver two SEO articles a month to steal traffic from their competition.
Since then we’ve gone onto to optimizing this traffic for conversion – creating bottom of funnel pages – and putting together email sequences to turn leads into customers.
landing pages
Revin (Paddle alternative)
I interviewed the team (sales, founder, and demo) to leverage their product and customer knowledge.
Then put together a comparison page for them to implement.
I’ll soon be adding results from this page after Dan and the team starts to bid on competitive search terms.
Want a competitor comparison page?
Are you next?
Websites, landing pages, and emails that drive results 
He knows how to convert visitors and knows the SaaS industry inside out
"43% lift in homepage sign-ups. 8K+ leads generated from comparison pages. 300% increase in organic traffic."
Harry isn’t merely a ‘writer,’ more of a conversion-minded sparring partner.
His collaborative approach, and drive to research & discover what motivates and will provide value to our customers is what sets him apart.
It’s refreshing to have Harry in our corner to gain a different view on the problems we face day-to-day.”
He is a joy to work with and can't recommend him enough.
He interviewed our customers and positioned our service to speak directly to them.
My favorite thing about working with Harry was his research, interviewing our best customers to understand their problems, and positioning our service in a way that spoke directly to them.
I highly recommend Harry!
A happy client and a lot less work for me.
I got a copywriter who had done their homework and was equipped to make a very meaningful contribution to the project. Harry took my research and brief, organized and analyzed it in an intelligent way, poked and prodded at my ideas and rationale, and presented a solid first draft.
The result? A happy client and a lot less work for me.
Breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.
His breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.
He was thorough in his research and interviews of executives and current clients until he knew exactly how to position our capabilities. I highly recommend Harry!
