Mailmeteor is the #1 email marketing platform for Gmail, trusted by over 6 million users and recommended by Google Workspace Marketplace.
As a self-funded SaaS team with a lean operation, in 2022 Mailmeteor had a clear vision: to expand from a Gmail-centric mail merge tool into a full email marketing solution for Gmail and Outlook.
In 2022, they partnered with me (and a couple of other solid writers) to build a scalable SEO content engine and explore ways to leverage their growing traffic for conversions.
Through a collaborative, done-with-you approach, we delivered results that contributed to:
- 450K+ monthly visitors to the website.
- 41,694 clicks/month from the top five blog posts.
- Creating a scalable system for nurturing and converting visitors.
- A suite of landing pages to position their product effectively.
Here’s how we made it happen.
The Challenge
Mailmeteor already had a strong product and a steady flow of sign-ups from the Google Workspace Marketplace and their existing SEO content.
However, as a small bootstrapped team, they lacked the resources to consistently ship the vast amount of SEO content needed to attract and engage their ideal customer profile (ICP) for a horizontal product.
With limited bandwidth, they needed a hands-off, results-driven approach that wouldn’t detract from their focus on product development.
Mailmeteor’s Co-Founder Corentin says it best:
“As a small team, we simply didn’t have the bandwidth to manage SEO ourselves. We needed to partner with solid writers who could take ownership and make it easy for us to focus on what we do best—building the product.”
The Approach
To solve this, we implemented a scalable content creation process that aligned with their team’s capacity and leveraged tools to support future growth. This included:
1. Top-Ranking Blog Posts Each Month
- Researched and created SEO-optimized content addressing Gmail users’ most pressing pain points.
Delivered upload-ready posts: optimized, formatted, and supported by infographics.
2. Actionable Insights for Easy Wins
- Provided content gap analyses and identified opportunities to turn traffic into conversions.
Over the past three years, Harry has published more than 50 blog posts—with the top 5 posts generating over 22,000 clicks a month—helping establish Mailmeteor as an authority in email marketing.
The Results
Mailmeteor’s scalable SEO content engine now attracts over 450K monthly website visitors.
- Harry’s top 5 blog posts generate over 22,000 clicks/month.
- Across all blog content, the top-performing 5 posts—including contributions from the wider team—drive 41,694 clicks/month.
- This has created a steady flow of qualified, evergreen traffic that continues to grow.
Turning That Traffic Into Conversions
By mid-2023, Mailmeteor’s content engine was delivering over 250K+ monthly visits to the blog. While this was a significant milestone, we recognized an opportunity:
“With 2% of our total visitors already converting into sign-ups, what more can we do to turn this traffic into loyal customers?”
Without adding unnecessary complexity to their lean operation, we developed strategies to optimize blog conversions and nurture potential customers who would otherwise bounce.
1. We Created a Lead Magnet and Email Nurture Sequence
- Designed a lead magnet to capture visitors who weren’t ready to sign up immediately.
- Built a follow-up email sequence to nurture these leads and guide them back to the product.
2. Then Optimized Blog UX and CTAs
- Improved navigation and calls-to-action to encourage visitors to explore more and take action.
3. Started Creating Content Targeting Solution-Aware Keywords
- Created targeted content like “Best [Competitor] Alternatives” to capture bottom-of-funnel users actively searching for solutions.
4. Built Product-Specific Landing Pages
- Supported Mailmeteor’s expansion into Outlook, and Excel, and the launch of their Gmail extension with product marketing landing pages.
The Results: Converting Visitors Into Loyal Customers
- 11K contacts were captured through the lead magnet.
- A scalable framework for nurturing and converting leads over time.
- Improved user engagement and retention through optimized blog UX.
What Made This Collaboration Work?
For Mailmeteor, the partnership worked because it delivered results without overloading its small team.
As a lean, self-funded SaaS operation, ease matters—and the done-with-you approach ensured they could stay focused on product development while growing their traffic and conversions.
Key Benefits of the Approach:
- Seamless Execution: Blog posts were delivered upload-ready, saving hours of effort.
- Low-Touch Collaboration: Quick check-ins ensured alignment without hand-holding.
- Beyond Content: Recommendations for CTAs, UX improvements, and lead magnets added immediate value.
Mailmeteor’s Co-Founder Corentin reflects:
“Working with Harry made scaling our SEO and product marketing effortless. His ability to deliver high-quality content that positions our features effectively has been a game-changer.The results speak for themselves: increased traffic, improved conversions, and a stronger foundation for sustainable growth.”
What’s Next?
Mailmeteor now has the traffic, systems, and growth framework to scale sustainably.
As their ongoing partner, we’re helping them continually plant their flag as a leader in email marketing and supporting their new product marketing initiatives, like their expansion into Outlook and evolving into a wider all-in-one email marketing platform.