Freelance B2B SaaS Copywriter
You know those copywriting projects sitting in your backlog? I'll help you ship them.
If you’re a SaaS founder or marketing leader, chances are you have a ton of content projects you know would make an impact, but have no one in-house to ship them.
SaaS marketing leaders lean on me to dial in their product’s positioning and turn that into messaging across key content assets to drive sign-ups and revenue.
Trusted by self-funded and venture-backed teams doing $1MM+ ARR for 5+ years
Recent client wins
How I revamped BrightLocal's homepage to go up-market and increase conversion by 15-20%
How I helped Mailmeteor grow to 450K+ monthly visitors and turn traffic into conversions with SEO content
Services
What I'm working on with clients
90% of the time:
Homepages & landing pages
Hire me to position your startup as a market leader across your key web pages.
Email sequences
Hire me to nurture leads, drive activation, and retain customers by handling the emails across your customer lifecycle.
Case studies
Hire me to interview your customers to create case studies that win you more deals.
Blogs that feed AI
Hire me to write bottom-of-funnel blogs, think, "Canva vs Abode" to get recommended to your ideal customers.
What clients say about working with me
"He knows how to convert visitors and knows the SaaS industry inside out"
Damon Chen
Testimonial.to - Founder
"We saw a 43% lift in homepage sign-ups and 8K+ leads generated from comparison pages"
“We knew how to position ourselves for a long time, but we struggled with writing and expressing our value toward our customer base. I can't even express how happy I feel after launching our brand new landing pages.
Harry isn’t merely a B2B SaaS copywriter. He's more of a conversion-minded sparring partner.
His collaborative approach and drive to research & discover what motivates and will provide value to our customers is what sets him apart. It’s refreshing to have Harry in our corner to gain a different view on the problems we face day-to-day.”
Harry isn’t merely a B2B SaaS copywriter. He's more of a conversion-minded sparring partner.
His collaborative approach and drive to research & discover what motivates and will provide value to our customers is what sets him apart. It’s refreshing to have Harry in our corner to gain a different view on the problems we face day-to-day.”
David Stefanides
Mockuuups Studio - Co-Founder
"We saw conversion increases of 15-20% during the course of the A/B test!"
Harry came on board as we were carrying out a big website project and needed a conversion-focused B2B SaaS copywriter to come on board and look at our homepage, product page, and solution page copy with a fresh pair of eyes.
It was a brave decision on Harry's part to start with the Homepage first, but it's one that paid off as we saw conversion increases of 15-20% during the course of the A/B test!
Harry was great to work with and I certainly wouldn't hesitate to recommend him to anyone looking for a wordsmith to help perfect copy for their business or website.
It was a brave decision on Harry's part to start with the Homepage first, but it's one that paid off as we saw conversion increases of 15-20% during the course of the A/B test!
Harry was great to work with and I certainly wouldn't hesitate to recommend him to anyone looking for a wordsmith to help perfect copy for their business or website.
Joe Daborn
Marketing Manager - BrightLocal
"I needed someone who could take the lead on onboarding email strategy to drive activation for SignWell"
Harry came in at a time when the onboarding emails we were sending were too basic and had plenty of room for improvement. I needed someone who could lead the project and build an onboarding email strategy to drive activation for SignWell.
Harry took ownership from day one—interviewing customers, helping us put together a survey for new sign-ups, and digging deep into the research to uncover what new sign-ups need to see and experience to reach the ‘aha’ moment. He then delivered an onboarding sequence we still run today.
Harry is great to work with, and I’d recommend him to any founder looking for a professional who can take the reins and deliver lasting results on SaaS copywriting projects.
Harry took ownership from day one—interviewing customers, helping us put together a survey for new sign-ups, and digging deep into the research to uncover what new sign-ups need to see and experience to reach the ‘aha’ moment. He then delivered an onboarding sequence we still run today.
Harry is great to work with, and I’d recommend him to any founder looking for a professional who can take the reins and deliver lasting results on SaaS copywriting projects.
Ruben Gamez
Founder of SignWell
"He is a joy to work with and can't recommend him enough"
I have been working with Harry on a range of projects from writing sales landing pages to polishing internal comms. I am always impressed with his versatility, care, and ultimately his output. He is a joy to work with and can't recommend him enough.
Sabba Keynejad
CEO and Co-Founder of VEED
"He interviewed our customers and positioned our service to speak directly to them"
After researching and interviewing several B2B sales copywriters, I found and hired Harry.
My favorite thing about working with Harry was his research, interviewing our best customers to understand their problems, and positioning our service in a way that spoke directly to them.
I highly recommend Harry!
My favorite thing about working with Harry was his research, interviewing our best customers to understand their problems, and positioning our service in a way that spoke directly to them.
I highly recommend Harry!
Preston Powell
CEO - Webserv.io
"Breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered"
While developing our GTM strategy, we searched tirelessly for the right B2B SaaS copywriter. When we were referred to Harry, we knew he was the right guy to hire for the job.
His breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered. He was thorough in his research and interviews of executives and current clients until he knew exactly how to position our capabilities. I highly recommend Harry!
His breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered. He was thorough in his research and interviews of executives and current clients until he knew exactly how to position our capabilities. I highly recommend Harry!
Corey Gladwell
CEO at SyntropyINC, Founder at Authrs.io, 4X Best Selling Author & Investor