Hire a B2B SaaS Copywriter
I help founders and teams nail their messaging and create conversion-focused content...
…so they can stand out in crowded categories. Convert more visitors into customers. And experience predictable MoM growth.
- Landing Pages
- Websites
- Emails
- SEO Content & Strategy
A strategic B2B SaaS copywriting partner for self-funded and venture-backed teams doing $1MM+ ARR for 5+ years
Recent Client win:
It was a brave decision to start with the Homepage.
But we saw conversion increases of 15-20%
during the course of the A/B test!
Harry came on board as we were carrying out a big website project and needed a conversion-focused B2B SaaS copywriter to come on board and look at our homepage, product page, and solution page copy with a fresh pair of eyes. It was a brave decision on Harry's part to start with the Homepage first, but it's one that paid off as we saw conversion increases of 15-20% during the course of the A/B test!
Joe Daborn
Marketing Manager - BrightLocal
- Q2 2024
- Q2 2024
Services
What I'm working on with clients
90% of the time:
Messaging Strategy
Sharpen your message and create ‘aha’ moments for customers.
High-converting web copy & landing pages
Rewrite your confusing web pages and turn your website into a sales machine.
Email campaigns that convert more sign-ups
Turn more sign-ups into activated users with emails that communicate the value of your product.
Done-for-you SEO content that converts
If you're tired of writing all the content, I can handle both content strategy + execution.
The website, email, and SEO B2B SaaS copywriter that drives results 
He knows how to convert visitors and knows the SaaS industry inside out
Damon Chen
Testimonial.to - Founder
"43% lift in homepage sign-ups. 8K+ leads generated from comparison pages. 300% increase in organic traffic."
Harry isn’t merely a B2B SaaS copywriter. He's more of a conversion-minded sparring partner.
His collaborative approach, and drive to research & discover what motivates and will provide value to our customers is what sets him apart.
It’s refreshing to have Harry in our corner to gain a different view on the problems we face day-to-day.”
David Stefanides
Mockuuups Studio - Co-Founder
It was a brave decision to start with the Homepage. But we saw conversion increases of 15-20% during the course of the A/B test!
Harry came on board as we were carrying out a big website project and needed a conversion-focused B2B SaaS copywriter to come on board and look at our homepage, product page, and solution page copy with a fresh pair of eyes.
It was a brave decision on Harry's part to start with the Homepage first, but it's one that paid off as we saw conversion increases of 15-20% during the course of the A/B test!
Harry was great to work with and I certainly wouldn't hesitate to recommend him to anyone looking for a wordsmith to help perfect copy for their business or website.
It was a brave decision on Harry's part to start with the Homepage first, but it's one that paid off as we saw conversion increases of 15-20% during the course of the A/B test!
Harry was great to work with and I certainly wouldn't hesitate to recommend him to anyone looking for a wordsmith to help perfect copy for their business or website.
Joe Daborn
Marketing Manager - BrightLocal
He is a joy to work with and can't recommend him enough.
I have been working with Harry on a range of projects from writing sales landing pages to polishing internal comms. I am always impressed with his versatility, care, and ultimately his output. He is a joy to work with and can't recommend him enough.
Sabba Keynejad
CEO and Co-Founder of VEED
He interviewed our customers and positioned our service to speak directly to them.
After researching and interviewing several B2B sales copywriters, I found and hired Harry.
My favorite thing about working with Harry was his research, interviewing our best customers to understand their problems, and positioning our service in a way that spoke directly to them.
I highly recommend Harry!
My favorite thing about working with Harry was his research, interviewing our best customers to understand their problems, and positioning our service in a way that spoke directly to them.
I highly recommend Harry!
Preston Powell
CEO - Webserv.io
A happy client and a lot less work for me.
I brought Harry in to work on a homepage for a seed-stage SaaS startup.
I got a B2B SaaS copywriter who had done their homework and was equipped to make a very meaningful contribution to the project. Harry took my research and brief, organized and analyzed it in an intelligent way, poked and prodded at my ideas and rationale, and presented a solid first draft.
The result? A happy client and a lot less work for me.
I got a B2B SaaS copywriter who had done their homework and was equipped to make a very meaningful contribution to the project. Harry took my research and brief, organized and analyzed it in an intelligent way, poked and prodded at my ideas and rationale, and presented a solid first draft.
The result? A happy client and a lot less work for me.
Josh Garofalo
Copywriter and Consultant
Breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.
While developing our GTM Strategy we searched tirelessly for the right B2B SaaS copywriter. When we were referred to Harry we knew he was the right guy to hire for the job.
His breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.
He was thorough in his research and interviews of executives and current clients until he knew exactly how to position our capabilities. I highly recommend Harry!
His breadth of knowledge for positioning and understanding of page structure was second only to the incredible copy he delivered.
He was thorough in his research and interviews of executives and current clients until he knew exactly how to position our capabilities. I highly recommend Harry!
Corey Gladwell
CEO at SyntropyINC, Founder at Authrs.io, 4X Best Selling Author & Investor
The Sad Truth About Most SaaS Companies...
Harry Lawson
Founder of Elements Copy
Hey, it’s Harry again… 
Mind if I level with you for a sec?
We’re in an age of copycat SaaS products popping up everywhere.
Yet time and time again, you’ll see them playing it safe and mirroring the same messaging as their competitors.
This is your opportunity.
I’ll help you tell your story, nail your messaging and write conversion-focused copy to break free.
If you’re tired of tweaking your copy to see little or no result…
Or hiring writers who care more about ‘tone of voice’ over leads and sales…
It’s time to hire a freelance B2B SaaS copywriter who’s done this before.